SEO is the ultimate thing we bloggers thrive for as it helps us to grow our traffic and launch our brand awareness and growth online but what is SEO and why is it important?
SEO stands for Search Engine Optimization, and it helps us rank better in search engines, ensuring our success in the long term if we implement the correct strategies.
Let’s learn how you can leverage SEO in the best way possible and rank higher on Google, Bing, Yandex, Yahoo, and related search engines.
Table of Contents
What Is SEO And How It Works?
SEO in simple terms is the process or a methodology to keep a website on the top page of search engines by effectively optimizing the relevant keywords.
SEO requires a top-notch combination of working strategies in order to get amazing results, higher traffic, better growth, and huge profits if monetization is enabled.
How SEO Works?
SEO works by implementing various strategies that can be utilized in practical ways and especially for beginners in order to receive amazing benefits and results.
SEO works in a strategic way and let’s learn the various steps of how you can implement the same for your website.
1. Crawling
Search engines like Google use crawlers which are like software that searches for new content on the web and their role is to go through with the latest links and URLs of a post or page just like how we search on Google.
Crawling helps a website in SEO ranking and eventually builds up the trust with search engines that this link is trustable and can be ranked based on our criteria.
If somehow you have disabled search engines to track your website, Kindly enable it so that crawlers can view your website and send positive signals.
2. Internal & External Linking
Internal and external linking is often a priority for SEO and hence these strategies must be leveraged.
Many times, beginners think internal linking is unnecessary and they only prioritize external top-rated domains and link to them, that’s half-knowledge that you have!
Internal linking is an extremely vital part of SEO and must be taken into consideration because it enhances the visibility of your other posts.
Let’s say, somehow one of your posts is not being crawled by Google, in that case, if internal linking is done properly, it will be crawled again via that new post, and your website and blog will eventually get better rankings, views, and sales.
External linking helps you to establish your website and build credibility and relationships with others in your industry.
This way you can even start getting backlinks.
3. Keyword Research
Keyword research is probably one of the strongest signals to know how SEO works and helps your website. With proper keyword research, your website traffic will skyrocket.
Keyword research sends signals to Google telling all the search engines that this page or blog post contains a vital element that you can consider based on search intent, audience demand, and optimization of the website by looking at its brand value, DA, and PA.
4. Website Structure
A proper silo-structure and website structure involves various methods that can be leveraged by crawlers to look at your website and tell how well you can receive SEO benefits.
It depends on the:
- Keyword Placement
- Site Speed
- Theme
- Number Of Plugins
- Coded Lines
- Number of Scripts Involved
- Version of software, and much more
A clean and clear website structure will send the data and signal that viewers will feel comfortable and easy to navigate the website and will find their relevant content that can provide long term value to user and robots like crawlers utilized by search engines.
It’s a win-win situation that way hence website structure is extremely important.
5. Content
A well-written quality content/blog post/news/article will eventually do better and provide a lot of value to the audience which can bring traction and they will spend more time on Google.
This is exactly what Google looks for and based on 100’s of actors it ranks your website provided by SEO.
6. Anchor Text
To take users to the next page, there’s often a clickable link that’s called a hyperlink- it’s a relevant SEO factor and must be taken into account while crafting quality content, especially for beginner writers.
7. Meta Description
Meta description is often ignored yet a very important SEO factor for ranking.
If you want to rank on Google and better optimize it using keyword research consider meta description as a primary task.
It looks something like below, If you are reading this blog via coming from organic Google click, you know it’s looked like down below right?
This is an important signal that must be considered at any cost.
8. Indexing
Indexing is a major issue faced by beginners, go to the Google search console, and manually enter your post URLs under URL inspection and press enter.
Request indexing manually or use a plugin to do automatic indexing.
Indexing is possible when a proper sitemap is created and the website can be crawled by crawlers working for search engines like Google.
9. Ranking
The ranking is a long-term SEO game and this is how SEO works, you need to be patient and consistent with your work.
Ranking on Google and related search engines can take a lot of time, effort, and practice to receive consistent efforts.
10. User-Experience
If user-experience is good, then that will send a positive signal to Google and our website will rank better and you’ll receive a lot of traffic.
User-experience should always be improved.
11. Core-Web Vitals
The visual interaction, stability, visibility, interactivity, page speed, and site speed when combined then core-web vitals proceed to give you SEO benefits and you’ll make better income.
There are many points but this is how SEO works.
Why SEO Is Important?
It is important to analyze, do a deeper analysis, and check insights to know the value and impact of SEO, to attract more traffic by improving visibility online.
1. Visibility
Visibility is the best way to know how SEO works and check whether we are optimizing our website for SEO or not.
Visibility is important as it allows our website to be shown in front of people so that they can know more about us and we can establish our credibility online.
Visibility is vital for success and without visibility our website will be lost in the millions and billions of traffic in our Industry.
2. Brand Awareness
With visibility, now we can ensure that our website or blog or our page will start to be displaying I front of users and all thanks to leveraging SEO factors as discussed above.
Brand awareness makes things easy for a brand to sell their products and services but in the digital era, we need to took extra efforts in order to make sure we get good amount of traffic.
3. Free Organic Traffic
Free organic traffic is what we get, it’s due to SEO, and it’s the best way to get traffic and extremely high-quality.
Free organic traffic is vital for success and SEO is becoming more difficult, we need to implement strategies that can send people to our website and from there we can do whatever we want.
4. Credibility
We ned to be credible and that’s why people will get to our website to receive updated information in a specific niche and that comes by trust.
We need to increase our brand awareness with trust in order to increase our credibility and it’s important from SEOs point of view.
This is how we will grow in the long term and as we build more credibility, our chances of visibility also increases.
5. Establishing Brand
Establishing a brand is crucial because SEO can leverage our brand to get higher sales.
This will take a lot of time and will grow depending on how fast our SEO actually grows as SEO is long-term game.
6. Authority
We need to improve our authority and need to establish ourselves in order to get maximum benefits.
Authority, credibility, experience, expertise, trust are all elements of vital SEO factors and isalso a part of Google’s core update E-E-A-T.
7. Cost Effective
SEO is extremely cost-effective method to grow traffic and profits. It’a free method to leverage views but its a long term method that even takes months to years but if done properly ca give you results for many years.
Make sure if you are a beginner and you need to avoid Paid Ads due to low budget, kindly switch to SEO.
8. Competitive Advantage
Everyon focuses on SEO but I will suggest you to focus on white hat SEO practices.
Doing this consistently will give you an competitive advantage over your competitors and in your niche you will thrive and reach higher success.
9. Leads
Once you start seeing your page on top of Google, you will eventually get a lot of traffic, and they can be converted to leads via SEO.
10. Higher Profits
Higher profits is what we eventually look for in the end and that’s why SEO is important. These leads can eventually become our customers and then we get higher ROI% and recurring sales with huge profits.
This is why SEO is important and why we should consider SEO for our website.
Why SEO Is Important For Small Business?
For small businesses SEO is crucial element for success, Yes, it’s a part of our success strategy that’s why many beginners and small-businesses avoid Paid Ads and go for SEO which is cost-effective and loved by search engines.
It’s a good practice to receive engagement and higher brand value while establishing your online business.
You can even attract loyal customers and get new customers for your company eventually growing your sales, and better profits.
Small businesses or startups always try cost-effective methods that can provide them maximum benefits in order to earn higher ROI% and profits.
Conclusion
SEO is the foremost pillar for any type of website. To achieve the best results on search engines and receive traffic, try to optimize your website for the best possible SEO strategy.
We hope it’s clear to you now what is SEO and why is it important.
Still, if you have any doubts make sure to leverage the comments section and tag us online with @ShivamRoyIndustries while sharing this amazing blog post to help others in our Industry.
