Search Intent is the very first thing that must come to a blogger’s mind before even start writing a blog because that sets the tone of your topic and how viewers will engage with your content.
Search Intent is the best way to identify why keywords should be targeted in such a way that drives valuable traffic to your blog website but how to know search intent of a blog topic?
Do you know only 25% of B2B companies leverage search intent and monitor tools even though on average 12 searches are made before making a decision?
That’s how important and difficult search intent and if you are a beginner, let me remind you that if you avoid this, then stop Blogging, it’s a fair point!
Table of Contents
What Is Search Intent?
Search intent from a blogger’s perspective is all about finding the right decision about what might be the intention of a viewer of searching behind searching for this particular keyword.
Why did the user search this keyword and what’s his purpose, intention, and goal in simple terms called search Intent?
What is the primary goal of a user begins searching this in a search engine like Google is search intent.
4 Search Intent Types And Examples Of Search Intent
Search intent is not an ordinary concept but rather requires a lot of understanding and to do so let’s know the 4 types of search intent.
Informational Intent
If the user want to gain knowledge and want to search some relevant, high-level information or some general information it’s called a navigational Intent.
Examples of informational intent are:
- What Is Climate Change?
- What is the difference between a blog and a website?
- What is an atom?
- How Renewable Energy Works?
Navigational Intent
If someone is searching about a particular thing in general or about some place.
More importantly, this is searched by people either looking for some type of support or looking to find travel-related information.
They may even know what they might be looking for, it’s just that they are trying to find
Examples of navigational search intent are as follows:
- Searching For Facebook
- Facebook Login
- Hostinger
- Searching for a specific product
Commercial Intent
Before making a purchase when someone is looking for a product description, product review, or interested to learn more about a company it’s called a commercial Intent.
Examples of commercial search intent are as follows:
- Iphone
- Best Deals For Veg Food
- Project Management Software
- Semrush
- Ahrefs
Transactional Intent
If someone has made up their mind to make a final purchase but still wants a final review or wants to clarify some doubts, then this is a transactional intent.
Examples of transactional search intent are as follows:
- Buy Headphones
- Buy Best Laptops
- Buy Guitar under 50000
But to know about these search intent you need to know more about keyword research.
How To Identify Search Intent
Identifying search intent is crucial to get the best results but how to identify search intent?
There are 3 ways to look at and identify search intent.
1. Search Engine Results
Once you search something on Google and hit enter, you start getting various results, that can help you know and identify the search intent of the viewer.
It can be anything, a blog, a product, image, videos, other multimedia, etc.
Search engine results are the primary and most important factor in achieving long-term online business success.
2. Top Most Pages
Another interesting way to look at search intent is by looking at the types of intent and the topmost pages.
When you search for something on Google, you get results starting from the first page.
The topmost pages are the results most rated and loved by search engines but why?
They cover the best search intent, satisfy the user with the best possible answers, and are optimized for SEO covering multiple factors.
3. SERP Benefits
SERP benefits are available on search engines and cover the best queries, problems, and solutions that visitors are often looking for and they set the best search intent possible for a company to find their sales and profits in the long run.
Let’s discuss the multiple benefits in a little bit more detail.
People Also Ask Box
It’s a fantastic section that gives us an opportunity to see what people are actually searching for on the Internet and why people are searching for this.
Looking at these questions and solutions you can check the intent and see what’s happening in your Industry.
Your niche if is ever-evolving then this is a section you must be proud of and looking for the best queries available on search engines.
Knowledge Panel
This appears on the right side of the page whenever we search for something and provides relevant details about the company.
Example: If you search for Google or Serush, You’ll see a knowledge Graph or Panel on the right side providing listing or details about the company and related information.
This way you can optimize for better SEO and provide quick insights about your brand ensuring brand awareness.
Image Pack
Optimize your images for SEO by leveraging structured data, alt text, and much more.
Image pack is a great way to know the search intent and look at why others are ranking for that keyword and what purpose are they fulfilling and how you can leverage everything.
Local Pack
When a user searches with some local intent then the local pack feature can be leveraged by search engines to display you the best possible content.
Example: Best Carpenter near me
Hence, in short, you will get location-based queries and find your answers for your local region.
Featured Snippets
Featured snippets provide the best answer for a particular keyword that’s why the blog is listed on the top page of Google or related search engines.
Everyone as a blogger dreams of having a featured snippet because that helps them to drive a significant amount of traffic and can even earn a lot of money.
It’s also useful to provide instant answers for a query and it’s extremely detailed while helping us to recognize what’s the intent of the person searching for this keyword.
AI Overview
In recent times, AI overview is a feature that’s concerning for bloggers and many bloggers are quitting blog writing as they think this will take their job and traffic.
But, it’s a half-truth! Yes, AI overview satisfies user needs but only up to some extent.
As a blogger, we will provide fresh updated content, and even some blogs are listed here so we do have more chances to be shown in front of a major audience and we can drive a lot of traffic for free.
This is How To Know Search Intent Of A Blog Topic.
How To Satisfy Search Intent
To satisfy the search intent of a viewer try to focus on the purpose of why are they searching for this are what will they achieve if they find the answer.
To satisfy the search intent focus on high-quality research and solving the queries by providing unique solutions for user’s needs.
You can do that by following certain parameters as discussed below.
Researching The Topic
You have to do a lot of research, especially manual research in order to know the essence of a topic and why others are searching and writing for this query.
Understand the pain points of the audience and based on that start taking action.
Answering The Intent Quickly
The more you stretch an answer, the more people will run away from your blog and might never come back.
It’s your responsibility to answer the intent quickly and let people know why and how you can provide instant answers to their needs.
Using The Right Language
In your title, meta description, and blog content use the proper elements, and words and use clean and clear language that can satisfy the intent of the query you have covered and why your answer matters the most.
Doing Proper Keyword Research
Keyword research is difficult, especially for a beginner hence focus on proper keyword research as the intent that you will cover is important hence, if keywords are chosen wrong then your blog will be lost in the ocean.
Remember, you have to stand out with your blog topic answer hence keyword research becomes extremely important.
Learn from here How To Do Keyword Research.
Know The Blog Format
The Blog format is extremely crucial and is decided based on your understanding of writing.
There are 3 levels of blog writing format, beginners, intermediate, and advanced concepts, learn them and fulfill the search intent of the audience.
Learn all of that on 3 Easy Levels To Blog Writing Format For All.
Make High-Quality Content
This is obvious, if you automatically produce high-quality content then your website and blogs/pages will have more chances to rank better and satisfy the intent of viewers.
Doing this will help you drive more traffic and sales.
How To Track Search Intent?
Now, that you know what is search intent, the types of search intent, and also you have written a high-quality blog, it’s time to know how to track search intent.
Use Keyword Research Tools
Use keyword research tools like Semrush, and Ahrefs to know how you can leverage a keyword with maximum intentions to drive traffic to your blog and fulfill user experience with satisfaction.
Use Google Search Console
It’s one of the best ways to know what people are searching for on search engines which keywords you must target and what is their intent.
This can help you better optimize your website for SEO and gain long-term benefits.
Track Competitors Data & Website
Always track your competitor’s websites and check what are they doing and how you can do better than them.
Identify The Gaps
After tracking their websites, identify the gaps, and loopholes and create a content strategy around it.
This way you will be able to stay ahead of your competitors.
Conclusion On How To Know Search Intent Of A Blog Topic
I am sure by reading this blog on search intent you will be focusing especially as a beginner on the topic you are choosing with attention and hope you have understood How To Know Search Intent Of A Blog Topic.
Share your thoughts in the comments down below and share out blog by tagging us @ShivamRoyIndustries.
